Data Protection & Privacy Policy

D&E Outdoors NZ Ltd (“D&E Outdoors,” “we,” “us,” “our”) is committed to protecting your privacy. This policy explains what personal information we collect through dneoutdoors.co.nz and our showroom at 153 Moore Street, Ashburton, why we collect it, how we use and store it, and the choices and rights you have. This policy is written to meet our obligations under the Privacy Act 2020 (New Zealand).

By using our website or providing your details to us in‑store, by phone, or online, you agree to the collection and use of information as described below.

1. What information we collect

We collect personal information directly from you, and automatically through your use of our website.

Information you give us directly

• Enquiry & contact forms — name, email address, phone number, and any message details when you enquire about a caravan, RV, boat, ATV, or other product via our website pop‑up enquiry forms or the available stock catalogue.
• Purchases & quotes — billing and delivery details, purchase history, and finance/insurance information you choose to share when buying a vehicle, vessel, or parts through us.
• Service & workshop bookings — contact details, vehicle/vessel identifiers, and service history.
• Newsletter sign‑up — email address (and name, if provided).
• Account creation — if you create an account on our site, your name, email, and order history.

Information collected automatically

• Usage data — pages visited, time on site, referring site, device and browser type, and approximate location (via IP address), collected through Google Analytics (GA4) and Google Search Console.
• Advertising data — interactions with our Google Ads campaigns, used to measure ad performance and show relevant remarketing ads.
• Cookies and similar technologies — see our Cookie Preferences page for full details and to manage your settings.

2. Why we collect it

3. Who we share information with

We don’t sell your personal information. We share it only where necessary to provide our services or run our business:

• Service providers — our website host (Elementor Cloud), email delivery (EmailJS), and stock management/IT systems used to keep listings up to date.
• Manufacturers & suppliers — Cub Caravans, Off Road Grit RV, Polaris, Honda Marine, and Gripsport, where required for warranty registration, servicing, or order fulfilment.
• Finance & insurance partners — only if you choose to apply for finance or insurance through us, and only with your consent.
• Delivery & freight providers — to arrange delivery of vehicles, vessels, or parts.
• Google — Analytics and Ads, for site analytics and advertising as described in our Cookie Preferences page.
• Regulatory bodies — where required by law (e.g. Waka Kotahi NZTA registration, consumer protection authorities).

We don’t transfer your personal information overseas except where a service provider above (such as Google) stores or processes data outside New Zealand as part of their standard global infrastructure.

4. How we store and protect your information

Your information is stored on secure, access‑controlled systems including our website host, WooCommerce store database, and CRM. We limit access to staff who need it to do their jobs, and we take reasonable technical and organisational steps to protect it from loss, misuse, or unauthorised access.

5. How long we keep it

We keep personal information only as long as it’s needed for the purpose it was collected for, or as required by law (for example, financial and warranty records are typically retained for at least 7 years to meet tax and consumer guarantee obligations). Enquiry details from general browsing that don’t lead to a sale are generally deleted after 24 months of inactivity.

6. Your rights

Under the Privacy Act 2020, you have the right to:

• Access the personal information we hold about you.
• Correct any information that’s inaccurate, incomplete, or out of date.
• Withdraw consent for marketing communications at any time (every email we send includes an unsubscribe link).
• Ask questions about how your information is being used.

7. Cookies

Our website uses cookies for essential functionality, analytics, and advertising. You can view and manage your cookie settings at any time on our Cookie Preferences page.

8. Complaints

If you have a concern about how we’ve handled your personal information, please contact us first so we can try to resolve it. If you’re not satisfied with our response, you can contact the New Zealand Office of the Privacy Commissioner:

• Website: privacy.org.nz
• Phone: 0800 803 909

9. Changes to this policy

We may update this policy from time to time to reflect changes in our practices or legal requirements. The “last updated” date at the top of this page shows when it was last revised.